Modria Webinar Series
On-demand Webinar: “How Customers are Taking Charge and What You Can Do About It” – a Conversation with Doc Searls
Our December webinar features Internet expert, journalist, philosopher and futurist Doc Searls. Doc, who co-authored the Web’s first true doctrine, “The Cluetrain Manifesto” in 1999, will be sharing his insights into how today’s smart eCommerce companies are preparing for the next big wave in consumer experience.
In this webinar, you’ll learn:
- What is the Intention Economy?
- Why “big data” is failing
- How VRM (Virtual Relationship Marketing) will work with CRM and empower consumers with engagement tools
- How customer service is changing in ways we haven’t yet seen
Watch the Webinar
About Doc Searls
Doc Searls is a journalist, columnist, and a widely read blogger. He is the author of The Intention Economy: When Customers Take Charge (Harvard Business Review Press, 2012), and co-author of The Cluetrain Manifesto: The End of Business as Usual (Basic Books, 2000, 2010). He is also Senior Editor of Linux Journal, a fellow at the Center for Information Technology & Society at UC Santa Barbara, and founder and director of ProjectVRM at the Berkman Center for Internet & Society at Harvard University since 2006. Currently, he is a visiting scholar at the Arthur L. Carter Journalism Institute at NYU.